How we calculate our numbers
Every number on our site is a claim, so you deserve the paperwork. This page explains exactly where the figures come from, what they count, what period they cover, and what they do not promise. If something is a best case, we say so.
Chris AzzopardiFounder, Bookify MaltaGozo, MaltaBookings per month
The homepage shows 2K+ bookings per month, based on bookings processed in July 2026.
Here is what that number counts. We include every appointment that moves through Bookify Malta and is either confirmed by the salon or completed, across all active salons. Requests that were declined, cancelled before confirmation, or still pending at the end of the period are not counted. The figure is anonymised and aggregated: we never publish data from a single salon.
The reporting period is always stated next to the number. As each month closes, we update the figure here and on the homepage so the claim always points at a real window of data.
Uptime
The homepage shows 99.9% uptime. This is the percentage of time the platform is reachable and responding normally, measured every minute over the trailing 90 days from our EU-hosted infrastructure.
A period counts as downtime only when the app is genuinely unavailable. Planned maintenance is scheduled off peak, announced in advance, and is not counted against the figure. We monitor from multiple locations so a single network hiccup does not skew the result.
If you ever see something slower than the number suggests, tell us and we will investigate. Your salon depends on this, so we treat uptime as a promise, not a marketing stat.
No-show reduction
The homepage shows up to 90% fewer no-shows with automated SMS reminders. This is how that figure was calculated.
We gathered anonymous data across 10 participating salons in Malta and Gozo. For each salon, we compared no-show rates over a comparable window before automated SMS reminders were switched on against the same length of time after they were switched on. Comparing each salon with itself keeps seasonal ups and downs, like busy summer weeks, in the background rather than inflating the result.
“Up to 90%” is the best result observed across that group. Typical results are lower, and every salon is different, which is why every mention of the figure carries the same qualifier. We do not claim that reminders eliminate no-shows; they reduce them, and they work best alongside clear cancellation rules and easy rescheduling. You can read more in our guide on reducing salon no-shows in Malta.
How we handle the data
Anything we publish is anonymised and aggregated only. No client names, no salon names and no individual bookings appear in any public figure. The same discipline applies to the platform itself: Bookify Malta is GDPR compliant, hosted in the EU, and our platform privacy policy spells out exactly what we collect and why.
If a number cannot be backed by a clear period and method, we do not use it. That is the standard we hold these figures to.
Common questions
What does "2K+ bookings per month" count?
Confirmed and completed appointments processed through Bookify Malta across all active salons. Requests that were declined or cancelled before confirmation are not counted.
Which month is the bookings figure based on?
July 2026. We update the homepage figure as each month closes, and the reporting period is always stated alongside it.
How is Bookify's uptime measured?
Uptime is the percentage of time the platform is reachable and responding normally, measured every minute over the trailing 90 days from our EU-hosted infrastructure. Planned maintenance is announced in advance and is not counted as downtime.
What does "up to 90% fewer no-shows" mean?
It is the best result observed in a group of 10 participating salons that compared their no-show rates before and after enabling automated SMS reminders. Typical results are lower and vary by salon.
How many salons was the no-show data gathered from?
10 participating salons in Malta and Gozo. The data is anonymised and aggregated, and no individual salon is identifiable in anything we publish.
Are these figures a guarantee for my salon?
No. The figures describe what we observed and are not a promise of specific results. Every salon is different, which is why claims like "up to 90%" always carry the same qualifier.
Where can I see updates to these figures?
On this page. We update the reporting periods and methodology here as the underlying data changes.
Numbers you can hold us to
If you would rather see how Bookify Malta works in your salon than read about it, start free and we will set you up in person. Basic is free forever, and Pro is free for your first 3 months.